Monday, July 27, 2009

Create business website that is lasting

A recent newsletter by Ken Evoy talks about how to create business website that is lasting. It strikes the fact that many people who use the dubious method of gaming their website trying to fool search engines to get top ranking in the search engine would surely be in their demise. Having created a website using Site Build It, I could vouch the fact that my traffic continue to grow, grow and grow. Sure it may not be fast, but remember, the tortoise beats the hare because of dogged determination and not by using shortcuts.

Google, Yahoo and Microsoft are very much aware what those SEOers are trying to do. Just a note, it was reported that Google made 400 adjustments to their search engine algorithm in one year alone should you tell you something about what Google is trying to do. They are trying to weed out those websites that are trying to fool the search engine in order to get good high page ranking in the searches. By getting one's website list high, the notion that you will get high website traffic and that would eventually translate to profit. The thing was, those website do not provide much in terms of value to visitors.

So going by the doctrine:

"Every page you create should be truly useful content, something that adds value for the reader."

This is every bit as true today as it was in early years of World Wide Web. Create business website that provide good quality content to attract visitors. And good quality content can be very lasting for many years to come, giving each visitors or repeat visitors the value of using your reference. You gain credibility, and become sort of like a guru, and if the visitors like you and your product, they will make a purchase that you recommend or even buy your products on offer.

In the words of Ken Evoy:

"Keep it real. Add value." Old-fashioned? Yup, dating right back to the beginning of capitalism. If you don't add enough REAL value to your customer to make her feel that she's made a profit off of you in exchange for her dollars, you are, in the long run, doomed.

As an affiliate, if you want real success promoting products and services online, you simply must add value for your audience. Let's summarize that as...

VIVO! A Spanish word, it means... "Live!" It also stands for... Value in. Value out. That reciprocity is the road to business success, which ultimately impacts how you LIVE!

Create value for your visitors (and the Web as a whole). They are delighted to return value to you. There is no mystery why there are so many delighted SBI! owners. Nor is it a surprise that the sites of everyday people receive thousands of visitor per day, who LOVE their sites.

It's no mystery if you understand... VIVO!

Search engines like Google is definitely scrutinizing each website, and well, knocking out those scammy review sites and not to forget eBay is slamming those who use hubpages, Squidoo, and Blogger, which have long been "splogger/Web spammer heaven.

And, of course, Google tracks all that, refining their search algorithms even further. Sooner or later, they're going to devalue links from hubpages,, Blogger, Squidoo, and most of the article-marketing sites (all those that don't work hard to ensure quality submissions).

Even nowadays, the web surfers are getting savvier than ever. They learn fast. Spotting that fishy, get rich quick, low-value website that just isn't providing them with the value that they want. And the next thing you know, they are off to another website.

Respect your audience. Respect yourself. Respect the engines. Provide them with the kind of answers, information, and resources they won't be able to find anywhere else.

Provide them with YOUR original content. It's not only good karma, it's good business. And good for YOUR business.

1. Avoid the SEO and GRQ schemes that are rooted in exploiting a weakness on the Web. Those holes get plugged.

2. Contribute YOUR OWN unique well-crafted content to the Web. Keep doing it! Value is cumulative.

3. Respect your audience AND Google. They pay your bills.

So find out how you can create business website that is lasting by using the tools provided by Sitesell Site BuildIt system that has been helping so many people trying to find success online.